So booth babes are coming back to the Electronic Entertainment Expo. I long pondered E3’s Hitlerian Booth Babe Prohibition Act of 2006. I mean, why? This was a pathetic attempt at making the convention more professional and businesslike. What they forgot is that it was a party to celebrate that which was fun: video games! It’s OK to not have to take it too seriously. They took away all the glitz and glamour and left a husk of an event now a completely sterile environment.

Who wants that in a video game expo? Bring the fireworks, fog machines, laser lights, skimpy shorts and celebrity appearances.

The whole time I was disappointed in the booth babe ban I thought that it was just me being a perv. But that’s not the case. Well, I am a perv, but the point is that they took away the hype that we Westerners have that can anywhere near compare to the Tokyo Game Show. It wasn’t just girlies they took away, it was the spectacle of it.

A once hot hype machine reduced to a cold turkey that used to serve as a launching pad for so many developers now just foldout table with coffee and doughnuts. Something tells me the massive hit the gaming industry took last year has convinced the E3 overlords to possibly bring back some fun to the event. To bring back every bit of promotion back to the gaming biz and forget these foolish notions of professionalism. Integrity’s overrated anyway.