An international two-day press event was held this week by the Blu-ray Disc Association, the event was to drive awareness for their next-gen DVD format. The PlayStation 3, also a Blu-Ray player, is expected to set the format up for the long haul and was a major part of the summit.

Blu-ray Group vice president, Victor Matsuda, said that the upcoming bundle of Spider-Man 3 on Blu-ray with the new 40GB PS3 is part of ploy to establish the PS3 as being a Blu-ray player as well as a video game console.

According to Next-Gen.biz Matsuda said “When consumers launch themselves into a new technology, building a library is what they do and this is the first concrete step into building that library”. He also stated that they’ll be marketing the movie playback as part of a holiday push.

Obviously, Blu-ray is trying to distance themselves from their competitor HD-DVD this holiday season. I’ve not seen a heated battle like this since the Dan or Dave stuff from the early 90’s.

So let me ask you this question… Who will win: Blu-ray or HD-DVD? Leave me a comment with your thoughts.